iSoftBet, developer of some of the online and mobile casino world's most popular games, has undergone a makeover. The new look branding complements a sleek new website which will showcase the software provider's collection of cutting edge content.“Looking the part is vital, of course: we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation,” said iSoftBet’s Commercial Director Nir Elbaz.“We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.”According to Elbaz, the overhaul is much more than just a case of changing logos though. The upgraded website includes a cleaner, lighter and more user-friendly interface and aims to show off the company's commitment to 'simplicity, creativity and personality'.Both players and operators will have access to iSoftBet’s rapidly expanding catalogue of branded, original, mobile and games direct from the homepage as well as options to peruse the many B2B opportunities iSoftBet offers.“We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers.”“We strive to offer our customers the best possible service, and we can’t wait to introduce the new brand identity to new and existing customers.”iSoftBet’s current portfolio contains a wide selection of casino games collection, a host of HTML5 mobile content as well as brand new online and terminal-based sports betting platform. The developer recently received accreditation from the Alderney regulatory authority. It's been busy on the development front too, releasing of a number of new branded and original titles in both Flash and mobile formats.