After launching in August, the online casino at Metal Casino has now announced that legendary front-man Ozzy Osbourne has signed on to serve as its official brand ambassador.The original lead singer of seminal 1970s metal pioneers Black Sabbath, 68-year-old Osbourne subsequently went on to have a fabulously successful solo career that saw him sell more than 100 million records and win a trio of Grammy Awards. His efforts were recognized by the UK Music Hall Of Fame in 2005 before the next year saw him inducted into the Rock And Roll Hall Of Fame.Osbourne reunited with the members of Black Sabbath in 2013 to release the group’s first-ever global number-one album, 13, before leading the band on a sold-out world tour that ended in February with a final performance in his hometown of Birmingham, England.“The guys at Metal Casino told me that their brand was all about being true, relevant and dedicated to the customer and that really resonated with me,” read a statement from Osbourne.“To me, that translated as keeping it real, keeping it original and doing it all for your fans. That’s all I’ve been trying to doing my whole life.”Created by a group of metal devotees that encompass former executives with Roadrunner Records, Universal Music, Apple, Spotify and Mr Green, Metal Casino features games including the Guns N’ Roses and Motorhead online video slots from developer Net Entertainment while players can also win exclusive merchandise as well as tickets to gigs and backstage meet-and-greets.Aficionados at Metal Casino can moreover utilize the site’s The World Tour loyalty program to collect MetCoins, which is the site’s very own virtual currency and can be exchanged in its Merch Room for concert tickets and other prizes.“Ozzy Osbourne is a legend and now he’s a partner with Metal Casino,” read a statement from Clas Dahlen, Chief Marketing Officer for Metal Casino.“As far as we’re concerned, this is the biggest sponsorship deal in the world and we’re still in awe that our all-time hero is on board with the project. When we started Metal Casino, we knew it had to be more than just a casino. We had to be a platform for a global community of metal heads and casino lovers to share their passion. With Ozzy’s help, we are going to make that happen.”